True You Maryland Brand Book

October 2021

True You Maryland is an affirming, positive brand about finding, expressing, and celebrating your true self in the rural Maryland landscape.

True You Maryland is a brand built by youth in rural Maryland for youth in rural Maryland. In March 2021, youth in True You’s six counties participated in Healthy Teen Network’s Brand Camp to shape the voice and style of what would become True You Maryland.

Use this brand book to guide the branding of materials for True You Maryland.

Contributing Staff