Vaccinations may not be a fun topic to talk about with young people, particularly when they are young adults past their adolescent annual check-up. Yet vaccines are an important healthcare issue, particularly when they can prevent serious conditions, such as cervical cancer. What many young adults don’t know is that is not too late to get vaccinated. But they should do it before being exposed to the strains of HPV that may cause cancer and genital warts.

We were tasked with the challenge of developing an educational yet entertaining campaign to motivate young adults to get the HPV prevention vaccination. We took this opportunity to heavily involve young people in the process and find out what exactly motivates those who did not get the HPV vaccination as children to get it before it’s too late.

We took this opportunity to heavily involve young people in the process and find out what exactly motivates those who did not get the HPV vaccination as children to get it before it’s too late.

First, we engaged young adults through Facebook focus group discussions, and we explored why they have not received the vaccine and which health messages would move them into action. Second, we hired an incredible creative animator who translated our health messages into a humorous script. The end result was HPV: Not Too Late, our campaign to promote vaccination among young adults.