young woman checking her phone
Top Tips for Using Social Media to Recruit Study Participants

This two-part interactive blog will share our lessons learned in successfully recruiting, screening, and enrolling participants into our two research studies.

Caricature of Genevieve Martinez-Garcia

By Genevieve Martínez García, PhD

Caricature of Nicholas Sufrinko

By Nicholas Sufrinko

Caricature of Milagros Garrido

By Milagros Garrido, MS, PMP

May 11, 2017

Ever wondered how recruiting for a research study through social media works? Or maybe you tried but did not see the results you expected?

Over the last six months, Healthy Teen Network has recruited over 1,700 young women across the United States to participate in two randomized controlled trials to test our two new mobile apps. We primarily used social media to recruit participants and enrolled them through a website portal.

After considering various social media channels for launching our recruitment ads, we selected Facebook and Instagram. Facebook owns Instagram, and they use the same ads manager platform to create, deploy, and monitor campaigns. You can select on which channel you want your ads to be displayed. This also allows you to test on where they perform better without recreating your ads.

Click on the orange + signs on the images to learn more about each aspect of our campaigns.

Click on the orange + signs on the images to learn more about each aspect of our campaigns.

Click on the orange + signs on the images to learn more about each aspect of our campaigns.

Click on the orange + signs on the images to learn more about each aspect of our campaigns.

Click on the orange + signs on the images to learn more about each aspect of our campaigns.

Genevieve Martínez-García, PhD, was previously employed with Healthy Teen Network as the Director of Innovation and Research.

Nicholas Sufrinko is a Creative Direction and Product Design Manager at Healthy Teen Network and is the brand and creative lead behind many of our projects. You can often find him hiking, biking, or stargazing. Read more about Nick.

Milagros Garrido, MS, PMP, is the Director for our Innovation and Research Department at Healthy Teen Network. Always ready for a challenge, she is at her best when she is finding clever and new ways of using technology to make the seemingly impossible a reality. Read more about Mila